The nation-wide I CAN. I WILL. campaign was launched the week before the National Election in 2012. The goal of our campaign was to increase the turnout of America’s younger voters (age 18-30).
The I CAN. I WILL. combined a documentary by Academy Award-winning filmmaker Errol Morris on the New York Times website, coupled with a viral voting pledge on Facebook through the national non-profit Ourtime.org.
11 Excellent Reasons Not to Vote? by Errol Morris
You can read more about our creation of the I CAN. I WILL. Campaign on the Huffington Post and Policy Mic.
There are seven additional shorts created by Errol Morris featuring seven young people explaining why they vote. I encourage you to watch their stories and listen to their reasons for participating in our political system: Daniel, Emma, Philip, Adrienne, David, Liz, and Kayla.